(My feature from The Hypelife) The advent of social media and the boom of the world wide web has thrown the streetwear community into a world with more people, more brands and more competition. Alice Wragg spoke to the owners of two streetwear brands about their struggles and successes when starting their own brand. From... Continue Reading →
(My news article from The Hypelife) Sneaker reselling is now a culture-turned-career, as long as you know what you’re doing and you’re a wizard on release days. But, has Kanye over-saturated the market or have tastes just moved on? Reselling sneakers is big business, with returns potentially reaching ten times the outlay on some pairs.... Continue Reading →
(My review piece from The Hypelife) It’s pretty incredible how a film released in 1989 is implementing fashion in 2018. Who knew that power-laced Nike sneakers would cause such a stir in the streetwear scene and absolutely blow out resell markets? Back to the Future Part II essentially predicted modern day fashion. I mean, maybe... Continue Reading →
This magazine was my submission piece for magazine journalism and focuses on the emergence of streetwear and the life of a hypebeast. Most images used are my own, or given permission to use.
If you would like to see my work at Cheshire East Council, please follow this link.
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ALICE WRAGG 